After setting a TLC ratings record last week, Sarah Palin's reality show plummeted for its second episode.
Sarah Palin's Alaska fell 40% on Sunday night to 3 million viewers.
Not many were in the key adult demo either. Only 885,000 viewers were ages 18-49, dropping 44% from last week.
In fact, the median age of the show is 57 -- that's 15 years older than TLC's average. ...Those ratings and demographics don't indicate that there is a lot of enthusiasm out there for Sarah Palin.
Don't be surprised if Sarah Palin's book, America by Heart, is a flop in comparison with Going Rogue.
By the way, TLC's record of about 5 million viewers for the first episode of Sarah Palin's Alaska was nothing in comparison with, oh, say, Dancing With the Stars. It has beaten the first episode of Sarah's show by a 4-to-1 margin, with about 20 million viewers.
When will Bristol be old enough to run? 2024? 2028?
Note: Hibberd's article mentions that the collapse in ratings of Palin's show may be due to competition with Sunday Night Football; however, Palin's show had to compete with Sunday Night Football in its first episode and it had two million more viewers! That spin apparently came from TLC executives, who, of course, are desperately grasping at straws in order to explain the ratings collapse. There is another reason for the ratings collapse.